CLIENT:

Πossitive Θinking

INDUSTRY:

Fashion

MEDIUM:

Printed Clothing

THE PROJECT:

PROJECT:

Positive Thinking challenges the concept of fashion through urban expression and Greek identity, while supporting small businesses in the creative and production process.
Inspired by movement, transformation, and contemporary aesthetics, we approached the design of a collection that includes a scarf, hoodie, tracksuit, and sheer top, striking a balance between harmony and dynamism.
The liquid pattern highlights the fluidity of expression and the motion of individuality, connecting the brand’s identity with the person who chooses it.