CLIENT:

Possitive Thinking

INDUSTRY:

Fashion

MEDIUM:

Logotype, Print Identity

THE PROJECT:

PROJECT:

Possitive Thinking is a Greek clothing brand that supports local, small businesses and represents the national approach to fashion and visual expression. The logomark holds a dense interpretation of Greek culture and legacy. Shaped by the Greek letters Π (pi) and Θ (theta), a unique symbol manifests, encouraging printing techniques for physical collaterals.