CLIENT:

Language and Motivation

INDUSTRY:

Online Education

MEDIUM:

Logo Design

THE PROJECT:

PROJECT:

On our rebranding mission for LM, we experimented on active learning by incorporating action itself into our design, in order to convey LM’s fundamental values. We used building blocks and the technique of negative space to represent the letters “L” and “M.” This method highlights interaction, movement and most importantly, flexibility— the key element in both the teachers’ toolkit and the students’ journey to mastery. In this project, we came to reflect these values visually, reinforcing the dynamic and engaging learning environment LM provides.