CLIENT:

Vogatsikou 3 for Havana Cocktail Maestros 2024

INDUSTRY:

Food and Beverages

MEDIUM:

Event identity, digital and physical applications

THE PROJECT:

PROJECT:

Havana Cocktail Maestros is a global competition that gets mixologists around the world moving and creating around the element of the brand’s renowned rum. It’s an opportunity for professionals to express their genius and represent their Mecca. In this case, Vogatsikou 3, a hub for all cocktail seekers with high expectations in Thessaloniki, joined the European Finals in London after conquering the Nationals. Unfolding inspiration into a sum of manifestations, this project was fuelled with excitement and the will for exploring multiple levels of expression. Keeping Cuba’s boxing legacy centre-stage, Sons of Cuba, a documentary about the country’s Olympic boxing scene, served as the main inspiration, the title and guideline for the digital, as well as the physical applications. Keeping their logical and narrating consistency was the main purpose of the design and brief storytelling.